This year, the most-streamed artist globally was Bad Bunny, followed by Taylor Swift, Drake, The Weeknd and BTS. Of course, as part of Spotify’s year-end review, the company also highlighted the top artists and creators on its platform, both globally and on a per-country basis. Podcasters will gain insights on listens and follows, how many fans had their podcast in their top 5 or 10, their top episode overall, placement on the charts and more. Artists will gain insight into their streams, their most-shared lyrics, how many fans had them in their top artists, fans’ Listening Personalities and more. Wrapped will also get its own hub on Spotify’s mobile app, where streamers can browse merch and concert tickets from their top artists.Īs in past years, creators and podcasters will have their own Wrapped experiences, available directly from Spotify for Artists, Spotify for Podcasters and Anchor. Spotify says users can see up to a maximum of 10 artists’ “thank yous” in Wrapped. While the feature is sure to boost fan engagement, it’s a shame the artists can’t also post their videos somewhere else on Spotify - like a Stories section on their own Artist profile, for example. In other words, the feature is limited to those fans who are most engaged with the artists. Spotify says users will see these videos if they have at least two artists with “thank you” videos in their top artists. Users can scroll through the video messages in a vertical, full-screen interface, similar to TikTok. This year, the company expanded the video message feature, “Your Artist Messages,” to more than 40,000 music creators, including well-known names like Taylor Swift, Billie Eilish, J Balvin, Måneskin, Shania Twain, Pusha T and others. Taking a cue from celeb social apps like Cameo and the popularity of short-form video, as on TikTok, Spotify last year had worked with 170+ artists to create short video messages where they thank fans for including them in their listening throughout the year. The company is also doubling down on another feature introduced last year: artist video messages. In its virtual world, Roblox users can go on Wrapped-inspired quests, play games, shop virtual merch and use a photo booth feature with 12 different artists, including Bizarrap, Black Sherif, CRO, Doechii, Eslabon Armado, Miranda Lambert, NIKI, Stray Kids, SUNMI and Tove Lo. Spotify is also leveraging its more recent Roblox integration, Spotify Island, as part of this year’s Wrapped. While users could always share Wrapped on social media, Wrapped 2022 is adding direct integrations with WhatsApp, Instagram Direct Messages, Facebook Messenger and Line, in order to better cater to those users who prefer to share their Wrapped more privately. To help address this, Spotify this year is now more deeply integrating with various messaging platforms as part of its drive to get Wrapped shared - and tracked - in as many places as possible. For instance, fans who quickly stream new releases and who are often ahead of trends might find themselves dubbed an ENPC, or an early adopter, while fans who love to stream music from other parts of the world might be labeled an ENLC, or a voyager.ĭespite the many ways to share and interact with Wrapped, Spotify admits it can’t track the full reach of Wrapped as it notices its younger users will often snap a photo of their phone screen for private sharing, rather than - or in addition to - posting their Wrapped to social media. This year, the new addition of note is something Spotify calls your “Listening Personality.”Ĭreated with obvious inspiration from the classic Myers-Brigg personality test and its four-letter codes, the “Listening Personality” feature also introduces a four-letter combination for the user that translates into one of the 16 personality types Spotify has created. Last year, for example, Wrapped included an “Audio Aura,” which showed listeners their top two “moods” based on their listening behavior. In addition, there were nearly 60 million shares of Wrapped stories and cards across social platforms in 2021.Ĭonsumer interest in Wrapped isn’t just about the data itself but also the way that Spotify personalizes the data to its users and presents it in clever ways. In 2017, some 30 million Spotify users accessed Wrapped by last year, that figure had grown to more than 120 million. The Wrapped experience has grown in popularity over the years. The secret to its ongoing success is how it goes beyond simply offering a summary of top songs or artists to also include fun, shareable elements for music and audio fans to explore, post to social media and compare with their friends. Though other music services, including Apple Music and YouTube Music, now put together their own year-end retrospectives, Spotify’s personalized and interactive Wrapped experience for its users, creators and podcasters remains the one to beat. Spotify Wrapped 2022 has officially arrived.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |